Flöge and Klimt - two fascinating and dazzling figures of the Viennese bohemian and fin de siècle era. Both are united in this extremely rare house sign. But first things first:
Emilie Louise Flöge (* August 30, 1874 in Vienna; † May 26, 1952 ibid) was an Austrian designer, fashion designer and entrepreneur. She was the companion or muse of the painter Gustav Klimt. Emilie established herself as a fashion designer at the age of 30, and from 1904 ran the Viennese haute couture salon "Schwestern Flöge" together with her sisters Helene and Pauline. The fashion salon was located in the Casa Piccola house at the center-side beginning of Mariahilfer Strasse (house no. 1b). In this salon, which had been designed by the architect Josef Hoffmann in Art Nouveau style, she presented model dresses that corresponded to the fashion taste of the Wiener Werkstätte.
When Emilie opened her fashion salon in 1904, Gustav Klimt designed this couture house sign for her. Perhaps it was in the window of her fashion salon, perhaps in one of the presentation rooms. The house sign is designed in the typical manner of Klimt. Gold letters and gold print on leather. It reads: “Schwestern Flöge * Vienna * Casa Piccola * Mariahilferstrasse 1B * Telephon 1621”. The couture house sign is in good condition. Decent wear on the gold, one small corner missing, minor scratches, golden color spots, minor stains.
What you see here is pure Wiener Werkstätte: Gustav Klimt and Emilie Flöge. Such an advertising sign is extremely rare to find, certainly not on the market. Probably nothing has survived from the fashion house of the Flöge sisters - except for a chair and a few dresses (all of which can be found in museums).
You can also find original shoe buckles from the Wiener Werkstätten in our shop. Please follow the link: https://www.antique-gown.com/en/edwardian_shoes/wiener-werkstaette-evening-shoes-vienna-ca-1906.html
Measures: ~ 33 x 23 cm